Hmm, I guess people complained that the promotional Sims 4 makeup pallette is low-effort because only the outside of the box is different. Seems appropriate because Sims itself is extremely low-effort. Gameplay in Sims 4 is practically identical to Sims 1 except the gameplay from Unleashed is in the base game (as it was in 2 and 3, so no credit for that).
The Sims team really wants to make a good game, I believe, but it's simply not possible under Electronic Arts. I can't wait for an indie Sims